Archive for January 20th, 2012
The third and final installment of the three “major demographic the series of online marketing ‘, rank ² research team looked at the importance of marketing to women and how brands can take advantage of one of the largest audiences online. Women, who constitute the majority of users in many popular social networking channels, have created strong. social web presence Example of a recent ComScore study shows that:Time Spent Online Average time spent online women 24.8 hours, compared to men who spend about 22.9 hours in April 2010 , women account. for 16.3% of the average time spent on various social networks, against an average of 11.7% of men being. Although the number of visits to Web sites of retail were almost the same for men as they are for women, it was supposedly done more time browsing through these sites.
One of the reasons why we distinguish women as a key demographic for marketers digital because the purchasing power they offer. For example, sites like Zappos, Groupon (77% female clients), valid group (70% female buyers), Etsy and women of the layers as important customers. With the digital space gradually is an increase in the number of female visitors, it is not surprising Newbie social networks, Google +, 33% of traffic driven by women (as of July 14, 2011), a figure that is a gradual increase. For brands are investing millions of dollars in digital marketing including social media, information like this is proof enough that the female audience has to have a campaign and targeted marketing strategies Here are some very convincing statistics will highlight the reasons why online marketers need to use existing power